Exhibition Info

Fitur 2026 Madrid Spain

Date:

21 Jan, – 25 Jan, 2026

Venue:

Madrid, Spain

Website:

www.ifema.es/en/fitur

INTRODUCTION

Fitur 2026 is set to take place from 21 Jan, 2026 – 25 Jan, 2026, at IFEMA – Feria de Madrid, Spain. As one of the top essential global events in the tourism sector, Fitur brings together industry professionals, travel agencies, destination managers, and stakeholders from around the world. This annual fair serves as a platform for promoting tourism destinations, presenting innovative services, and coordinating business opportunities, making it a must-attend event for anyone involved in the travel and tourism industry.

Event Highlights of Fitur 2026

Global Participation: Welcome exhibitors from over 170 countries, presenting an expansive variety of tourism products, from destinations and resorts to airlines and travel solutions.
B2B Meetings: Engage in pre-scheduled B2B sessions crafted to encourage strategic alliances, negotiations, and long-term business collaborations among professionals.
Networking Opportunities: Build meaningful connections with executives, innovators, and key decision-makers, unlocking strong networking prospects for future growth.
Cultural Presentations: Enjoy vibrant cultural performances and showcases from around the world, celebrating authentic heritage, flavors, traditions, and attractions.
Innovative Technology Showcase: Explore cutting-edge technologies transforming travel and hospitality, including smart platforms, AI tools, seamless booking systems, and immersive VR.
Workshops and Conferences: Join insightful seminars and expert-led workshops addressing vital themes like sustainable travel, digital promotion, and emerging tourism trends.
Sustainability Initiatives: Discover programs and exhibits emphasizing environmental responsibility, supporting greener operations and conscious, eco-friendly tourism practices.
Awards Ceremony: Honor excellence in the sector at the 2026 tourism awards, spotlighting remarkable achievements, creativity, and innovation across the industry.

Why Attend Fitur 2026?

Explore New Destinations: Discover a vast assort of global locales and services worldwide, ideal for mapping your next journey or corporate venture.
Gain Industry Insights: Learn about the newest trends, hurdles, and growth paths in the tourism sector through engaging forums and talks.
Network with Professionals: Build links with leading figures across the travel field, creating bonds that open doors to future ventures.
Showcase Your Brand: Use this stage to highlight your offers and solutions to a focused audience, boosting brand reach and awareness.
Sustainable Practices: Join conversations on eco-friendly tourism, finding ways to apply ethical and responsible methods in your work.
Access to Market Data: Obtain key insights into market metrics and traveler habits that guide smarter and sharper strategies.
Recognition and Awards: Honor the success of industry leaders and draw inspiration from fresh ideas celebrated during the awards event.

Industry Growth and Market Information

The global tourism market is on a strong upward trajectory, with a market size estimated at approximately $8.9 trillion in 2024, projected to reach around $12 trillion by 2028, marking a CAGR of 8.2%. In Spain, tourism plays a critical role in the economy, contributing significantly to GDP and employment. Fitur 2026 is expected to attract over 250,000 visitors and 10,000 exhibitors, highlighting its significance as a leading event for tourism professionals. Engaging with an exhibition stand contractor in Madrid can help businesses effectively showcase their unique offerings and maximize their presence at this influential trade fair.