SMAP Group, the undisputed leader in event technology in Morocco, has been at the forefront of innovation by focusing its expertise on two key areas that address significant demands: “SMAP EXPO” and “SMAP IMMO.” These two concepts have quickly gained recognition and success among exhibitors, media, and visitors:

• “SMAP EXPO,” the flagship event, has been connecting the Moroccan diaspora and their friends since 1997 in Paris. It showcases various essential sectors of the Kingdom, including industry, real estate, tourism, culture, and the art of living. For over three decades, SMAP Group has served as a vital bridge for interactions beyond Morocco, contributing to the country’s influence and expansion in France and Europe. Through events that bring together thousands of people, SMAP Group has facilitated modern exchanges between Morocco and the European Union, bolstered by Morocco’s partners and the 5.2 million-strong Moroccan diaspora community, with support from social media and the press.

• “SMAP IMMO” focuses on organizing cultural, economic, and industrial conferences. A year after year, SMAP Group’s success is attributed to its unwavering commitment to quality, both in design and execution, and its extensive network of partners in institutional, public, and private sectors. The group has long-term priorities centered around public information and convenience, supporting exhibitors and enhancing their relationships with the media. Its primary goal remains the creation of unique events in prestigious locations.

SMAP Group continues to play a significant role in promoting the real estate industry, further solidifying its position as a pioneer in the events and technology landscape in Morocco.