| Date: | 15 Mar – 17 Mar 2026 |
| Venue: | Dusseldorf, Germany |
| Website: | https://www.prowein.com/ |
ProWein 2026 is the world’s leading trade fair for wines and spirits, bringing together industry professionals from across the globe. The event will take place from March 15 to 17, 2026, at Messe Düsseldorf, Germany.
ProWein continues to stand as the most important platform for wine and spirits professionals, including producers, importers, distributors, sommeliers, and retailers. The event showcases an extensive range of global wines and spirits while highlighting the latest trends, innovations, and business opportunities in the industry.
ProWein 2026 will feature tastings, seminars, and expert-led discussions focused on the future of the wine and spirits market. It offers a strong space to learn, connect, and explore what’s next in this fast-growing global industry.
World-Class Wine & Spirit Exhibits
Explore thousands of wines and spirits from top producers worldwide. Discover new labels, premium collections, and unique blends from different regions.
Industry Trends & Innovations
Stay updated with the latest trends shaping the wine and spirits sector. Learn about sustainable production, premiumization, and changing consumer behavior.
Masterclasses & Tastings
Join guided tastings and masterclasses led by top sommeliers and experts. Improve your knowledge of wine pairing, tasting techniques, and product understanding.
Global Business Opportunities
Meet producers, distributors, and retailers from across the world. Build strong connections and explore new business partnerships.
Specialized Exhibitor Areas
Discover focused zones such as organic wines, craft spirits, and rare vintages. These areas help you explore niche and high-demand segments.
Expert-Led Seminars
Attend seminars on market trends, regulations, sustainability, and future industry outlook. Gain practical insights from experienced professionals.
Packaging and Design Innovations
Explore new ideas in packaging and branding. See how companies are using design to attract modern consumers.
ProWein Forum
Be part of discussions led by industry leaders. Topics include challenges, growth opportunities, and future market direction.
Discover Global Wines and Spirits
Experience a wide variety of wines and spirits from different countries, regions, and cultures.
Learn from Industry Experts
Gain insights from professionals through seminars, tastings, and discussions.
Exclusive Business Opportunities
Connect with key players in the industry and grow your business network.
Explore Innovations and Trends
Stay ahead by understanding new trends in sustainability, packaging, and product development.
Boost Your Brand Presence
For exhibitors, this event offers a global stage to showcase products and reach new markets.
Unique Tasting Experience
Enjoy curated tasting sessions that help you discover new flavors and premium selections.
Strong Networking Platform
Build relationships with international professionals and open doors for future collaborations.
The global wine and spirits market continues to grow steadily, expected to exceed $550 billion by 2026. The demand for premium products, organic wines, and craft spirits is increasing every year.
Sustainability is becoming a key focus, with many producers adopting eco-friendly practices. Organic wines and craft spirits are seeing strong growth, with demand rising by over 15% globally.
Startups and smaller producers are also gaining attention by offering unique and high-quality products. This is bringing fresh energy into the industry.
ProWein 2026 is expected to welcome 60,000+ visitors and 6,500+ exhibitors, making it one of the most important events for networking, product discovery, and business expansion.
The event also benefits from top exhibition infrastructure and experienced stand contractors in Düsseldorf, ensuring a smooth and premium experience for exhibitors and visitors.
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