| Date: | 03 Mar – 05 Mar 2026 |
| Venue: | Berlin, Germany |
| Website: | https://www.itb-berlin.com/ |
ITB Berlin returns in 2026 as the world’s most important travel and tourism trade show. Held in Berlin, this global event brings together tourism boards, travel companies, airlines, hotels, and tech innovators from across the world.
ITB Berlin 2026 is more than just an exhibition. It is where the future of travel is shaped. The event focuses on real industry needs like digital transformation, sustainable tourism, and changing traveler behavior. It creates a space where businesses connect, learn, and grow in a fast-changing global travel market.
Explore destinations, tourism boards, and travel services from over 180 countries. It gives a complete view of the global travel market in one place.
See how technology is changing travel. From AI-powered booking systems to virtual travel experiences and automation tools, innovation is at the center of ITB Berlin 2026.
Sustainability is a major focus. Discover eco-friendly tourism models, green hotels, and responsible travel practices shaping the future.
Connect with premium travel brands, luxury resorts, and high-end service providers offering exclusive travel experiences.
Attend expert-led sessions covering travel trends, digital growth, and market insights. Meet decision-makers and industry leaders.
Startups bring fresh ideas to the industry. You can explore new platforms, digital tools, and unique travel concepts.
Experience live performances and cultural displays from different countries, adding a real global feel to the event.
Explore solutions for meetings, incentives, conferences, and exhibitions. A key area for business travel growth.
Meet thousands of exhibitors and professionals from across the world. It’s one of the best places to build strong business connections.
From adventure travel to luxury tourism, everything is covered under one roof.
Find new partners, clients, and markets. ITB Berlin is known for real business deals and long-term partnerships.
Understand what travelers want today. Learn about new markets, digital behavior, and future travel patterns.
Get practical ideas and solutions to make your travel business more eco-friendly and future-ready.
Hear directly from experts about industry changes, recovery strategies, and new opportunities.
ITB Berlin gives unmatched visibility. Brands get access to a truly international audience.
The global travel and tourism industry is growing fast again. It is expected to cross $9 trillion by 2027, driven by demand for personalized travel, digital services, and sustainable experiences.
Travel startups are expanding quickly, especially in areas like eco-tourism, AI-based travel planning, and wellness tourism.
ITB Berlin continues to be a key event in this growth. The show regularly attracts over 160,000 visitors, and 2026 is expected to see even higher participation as global travel demand keeps rising.
Being hosted in Berlin, a major business and tourism hub, makes this event even more important. For exhibitors, working with experienced exhibition stand builders in Berlin plays a big role in getting visibility and attracting the right audience.
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