SMAP Group, a recognized leader in event technology across Morocco, continues to drive innovation by concentrating its expertise on two strategic pillars that shape the industry’s evolving needs: “SMAP EXPO” and “SMAP IMMO.” Both concepts have rapidly strengthened their reputation, earning the trust of exhibitors, media professionals, and visitors alike.

“SMAP EXPO,” the group’s flagship gathering, has been uniting the Moroccan diaspora and international audiences in Paris since 1997. The event highlights key sectors that define the Kingdom’s global appeal, including industry, real estate, tourism, culture, and lifestyle. Entering a new era of growth, SMAP Group remains a dynamic connector beyond Morocco’s borders, supporting the nation’s visibility and outreach throughout France and Europe. By hosting large-scale experiences that attract thousands of participants, the group fosters contemporary dialogue between Morocco and the European Union, amplified by strong partnerships, an engaged diaspora of over 5 million people, and powerful digital and media platforms.

“SMAP IMMO” is dedicated to curating high-impact cultural, economic, and industrial conferences that respond to market trends and investor expectations. Year after year, SMAP Group’s achievements stem from its steadfast commitment to excellence in both creative design and operational delivery, reinforced by a far-reaching network of institutional, public, and private partners. With a forward-looking strategy focused on accessibility, transparency, and visitor comfort, the group actively supports exhibitors while strengthening their media presence. Its enduring mission is to craft distinctive events hosted in prestigious venues that inspire meaningful connections.

Today, SMAP Group continues to expand its influence in promoting the real estate sector while reinforcing its status as a trailblazer within Morocco’s event and technology ecosystem.