The Korea Brand and Content Expo 2026, scheduled for this October, will showcase a broad mix of Korean brands and forward-thinking content innovators. Organized by leading Korean cultural and trade bodies, the exhibition builds on the success of earlier editions held in Moscow, Thailand, Mexico, and Brazil, and continues its expansion in the Middle East.
The 2026 expo will feature both B2B and B2C brands and deliver immersive experiences, including a high-energy K-Pop concert in 2026 with internationally known groups such as Seventeen and SF9. Alongside the entertainment program, dedicated business conferences will connect buyers from the Middle East and North Africa with Korean companies. This event offers a unique gateway to discover Korean brands and the next wave of content innovation.